项目背景
竞速游泳对泳镜的水密贴合、视野、风阻与佩戴舒适度要求严苛。本项目为 Speedo V 系列竞赛泳镜外观与 CMF 开发,在原有光学镜片基础上,重新设计镜框轮廓、面贴结构、鼻桥与头带调节组件,打造适配专业运动员的竞赛泳镜产品。
核心挑战
- 竞速性能:镜框造型需要降低水中阻力,同时保障宽阔无畸变视野;
- 佩戴适配:面框需要贴合不同脸型轮廓,长时间竞速不漏水、不压眼;
- 结构约束:鼻桥、头带调节件集成在狭小空间,兼顾装配与调节便捷性;
- 视觉塑造:通过 CMF 色彩材质方案,打造专业、有识别度的竞赛装备视觉形象。
设计落地
- 流线型轻量化镜框 采用低阻力流线外轮廓,精简镜框厚度,减少水下湍流;优化镜片固定结构,扩大有效视野区域,减少边框遮挡。
- 柔性面部贴合结构 面贴轮廓做人体面部曲面匹配,均衡眼眶压力,实现防水密封,长时间佩戴减轻眼部压迫感。
- 可调节鼻桥与头带系统 模块化鼻桥适配不同瞳距,头带调节机构操作简单,运动员可快速松紧,兼顾稳定性与穿戴效率。
- 竞赛风格 CMF 设计 运用高饱和度撞色搭配透明镜片材质,区分系列版本,塑造动感专业的竞速装备视觉语言,强化产品辨识度。
用户收益
✅ 专业运动员:低水阻流线造型,宽阔视野,密封不漏水,长时间训练比赛佩戴更舒适; ✅ 品牌方:差异化外观与 CMF 方案,提升产品系列识别力,结构可量产,适配模具注塑工艺; ✅ 终端用户:调节便捷,适配多种脸型,兼顾竞技性能与时尚外观。
Speedo Racing Goggles | Case Study
Project Background
Competitive swimming imposes strict requirements on swimming goggles in terms of watertight seal, field of view, drag reduction and wearing comfort. This project covers appearance and CMF development for Speedo V series racing goggles. Based on original optical lenses, we redesigned frame contour, face seal, nose bridge and strap adjuster for professional swimmers.
Core Challenges
- Racing performance: Reduce hydrodynamic drag while maintaining wide undistorted vision;
- Facial fit: The frame must adapt to varied facial shapes, prevent leakage and relieve orbital pressure;
- Structural limits: Integrate nose bridge and strap adjuster within compact space for easy assembly and adjustment;
- Visual identity: Build distinctive athletic product image through CMF color & material strategy.
Design Execution
- Streamlined lightweight frame Low-drag outer contour and thin frame design minimize underwater turbulence. Optimized lens mounting enlarges viewing area and reduces frame obstruction.
- Flexible facial sealing structure Face seal profiled to human facial curves evenly distributes pressure, achieves reliable waterproof sealing and reduces compression fatigue.
- Adjustable nose bridge and strap system Modular nose bridge accommodates different interpupillary distances. Quick-adjust strap mechanism enables fast tension control for stable fit.
- Racing-oriented CMF design High-contrast color matching combined with transparent lens materials differentiates product variants, delivering dynamic and recognizable athletic styling.
User Benefits
✅ Athletes: Lower drag, wide field of view, reliable waterproof seal and reduced pressure during long training and races. ✅ Brand owner: Distinctive styling and CMF strengthen product identity. Design is production-ready for injection molding. ✅ End users: Simple adjustment, multi-face adaptability, combining competitive performance and sporty aesthetics.




